Most content marketers feel it’s all about creating valuable content, posting consistently, and attracting an audience as content marketers.

But if it were that easy, everyone would be winning at it.

As a content marketer, you’ve likely struggled with these common issues: low engagement, no conversions, and their content that goes unnoticed.

With these issues, content marketers have problems with delivering results

Here are 5 common problems content marketers face and actionable solutions to fix them. Learn how to boost engagement, increase conversions, and create high-performing content.

But before you go ahead, if you missed my first blog post on content marketing, read it here or read where I wrote about it on my blog

1. Your Content Doesn’t Reach the Right Audience

This is a common mistake, creating content without knowing who it’s for. Many brands focus on what they want to say instead of what their audience wants to hear.

➜ Solution: Define Your Ideal Audience

➜ Who are they? (Founders, marketers, developers?)

➜ What problems are they trying to solve?

➜ Where do they hang out online? (Twitter, LinkedIn, Discord?)

➜ What kind of content do they engage with?

Use content marketing analytics to track what resonates. If your content isn’t performing, it might be time to revisit your audience research.

2. You’re Posting, But Not Getting Engagement

You put out great content, but nobody interacts with it. No likes, no shares, no comments.

Solutions are:

Focus on Engagement Triggers

Hook fast: Your first sentence should grab attention.

Ask questions: Encourage replies in your posts.

Tell stories Facts are forgettable. Stories stick.

Use data & insights: People love shareable statistics.

Engagement isn’t just about getting comments; it’s about sparking a reaction. If your audience sees themselves in your content, they’ll interact.

3. Your Content Isn’t Converting Into Leads or Sales

Your content gets views, but it doesn’t translate into actual business. The problem is you’re not guiding your audience to the next step.

The solution is simple: Align Content with Your Sales Funnel

Secondly, top of the funnel: educate and attract (e.g., blog posts, guides).

Thirdly, middle of the funnel: build trust (e.g., case studies, webinars).

Finally, the bottom of the funnel: convert (e.g., product demos, testimonials).

Call-to-actions (CTAs) are key. Every post should guide your audience toward an action—download a free resource, book a call, or check out your service.

4. You’re Running Out of Content Ideas

Most times you struggle to come up with fresh content. Yes, It happens. But most of the time, it’s not about running out of ideas—it’s about not knowing where to look.

Solution: Steal Ideas From Your Audience

Check FAQs: What are people always asking about?

Look at competitors: What’s working for them?

Analyze your past content: Which posts performed best?

Repurpose old content: Turn a blog into a Twitter thread or a video.

5. You’re Inconsistent With Posting

One week you’re posting daily; the next, you disappear. Inconsistency kills content marketing efforts.

Solution: Create a Sustainable Content System

Batch creates content in advance

Use a content calendar (even a simple Notion doc works)

Repurpose old content to fill gaps

Automate scheduling

Content marketing agencies succeed because they have structured workflows. Even if you’re solo, a simple system can keep you consistent.

In summary, content marketing is not just about posting; it’s about strategy. If you’re struggling, chances are you’re making one (or more) of these mistakes.

The good news is that you know how to fix them.

Start applying these solutions today, and watch your content start working for you, not against you.